Task 2
1.
How effective is the communication?
How effective is the communication?
- I believe the system TNS global uses to answer any questions is very effective. They provide links to show background information and what their purpose is.
2. What types of communication does it include?
- TNS global use things like videos, blogs, company contacts, case studies and brochures to communicate. I believe this is very helpful as it points the reader in the right direction in what they are looking for. In addition to all of this, in some cases the user can download a variety of different things like the company brochure. The contacts that the company have provided are trust worthy and willing to help. To get hold of one of them the website simply lets you send them a message and the contact receiving it may respond shortly.
3. What are the positives of using this type of communication?
- All the information online provides the user with a big look into the company within. So I believe this is a positive because it makes the user feel a part of something before anything has been confirmed. By using videos as a way to get to the target audience, I believe TNS must have benefited from people watching them because it explains information about the company in detail. Blogs are also used on the website to let the public interact with each other and staff working for the company. This may lead to back to back feedback.
4. What are the drawbacks of using this type of communication?
- Through personal experience, I had not heard of TNS global before visiting their website. I believe the main drawback is that the company has not made themselves noticeable through the use of television and radio advertising .
5. How can TNS global improve their communication in the future?
- As I said above, I believe TNS global may benefit through the use of more advertisement options. If done correctly, they may increase the numbers of the public who know about them and the brands they provide.
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